As an employer, when I receive messages through Riipen, especially during the matchmaking process, one of the major things I am doing with educators is booking times for meetings. It usually goes like this:

I'd love to circumvent that last step by seeing a "Book meeting" link or CTA somewhere in the "new message" email I get as it's a very common action I want to take. It would be awesome if that link took me right to the new meeting page for that conversation.

I think this paired with the new meeting functionality in Riipen and how I get invites sent to my inbox via ICS and the calendar integration will be powerful.